A brand identity is the larger, distinct visual look that is associated with a company. Your brand is derived from who you are, who you want to be and who people perceive you to be.

The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.

It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan.

DOT sits with the client and brainstorms together in order to create more ideas and help the client achieve the desired result for the branding they would like for their company.